Doing business beyond our shoresOctober 13, 2016
Sarah Micallef and Martina Said from Business Agenda met with Simon Pace our route to market leader, to delve into what makes a company successful when operating on an international scale.
Simon describes Foster Clark, as a food producer in search of excellence ““Excellence is present at all levels – from top to bottom: at a product level, including the packaging and design; the talent and how we recruit and train, with proper succession plans for all positions; in the way we source our materials and how we act across the industry. It is important for us to have proper structures and processes in place to deliver the required results.”
Diversification and understanding your customers is key to success. The products made by Foster Clark are specifically intended for the palate and culture of a specific consumer, therefore differentiating the product offering between countries and cultures “Take a product like custard – it is of English origin so it does well here in Malta. Muhallabia on the other hand, which is a typical sweet Middle Eastern dessert, is largely unheard of and most people don’t know much about it. We are driven by individual markets, and the communities of the countries we operate in and have tapped into.”
Attracting and retaining top talent is at the forefront of the global game “We search locally, as well as internationally, to find the right people and we make it our mission to ensure that they are happy and positively challenged, allowing them to grow within their role and deliver the success of the company,” Mr Pace continues. “As a company we know we’re only as good as our people, so a lot of energy goes into ensuring that our team is excited by their work and content with how they are being supported.”
As for the company’s future plans, Simon says “we are working on new markets and further product development – from expanding existing product lines to creating new ones. These are targets that we are constantly pushing for.”